Residents filled Mount Laurel’s municipal building in November as Mavis Discount Tire sought zoning approval for a new location.

The company proposed demolishing a former Liberty Bell Bank building near Holiday Village East. In its place, Mavis planned a 6,952-square-foot tire and service center with eight service bays.

However, strong community opposition quickly emerged during the zoning board meeting.

Residents and board members raised concerns about traffic, noise, and pollution near the neighboring residential community. As questions continued throughout the evening, Mavis requested a postponement to gather additional information before returning to the board.

Holiday Village East includes 963 homes and sits near the Towne Square Shopping Center, anchored by ShopRite.

According to opponents, the proposed tire center would disrupt the existing balance between the shopping center and surrounding neighborhood.

In addition, residents argued the project does not align with the township’s zoning vision for the area.

As concerns grew, the zoning board hired land-use attorney Henry Chou to serve as a formal intervenor in the matter.

The proposal remains closely watched as residents continue voicing concerns about future commercial development near established residential communities.